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The question, casting forward, is how that will change the very institution that many daters seek—marriage.

In the industry, the dominant view is that espoused by U.

At a press launch, Facebook reps showed off the new product, explaining that it could be used to search for restaurants, or for job recruiting.

At one point, a Facebook employee stood to demonstrate a search for “friends of my friends who are single and living in San Francisco.” And that’s when Facebook entered the online dating game, doing away with what was, until now, a fragile divide between quotidian online activity and the act of browsing for potential mates.

Why settle down when a better match is just a click away?

And where is the incentive to work through relationship difficulty when it’s so easy to access alternatives?

By 2009, that number had grown to around 20 per cent for heterosexual couples, and 60 per cent for same-sex matches.

Back then, “the facebook thing” was still a rough idea, and 18-year-old Zuckerberg was trying to finesse the concept. “I don’t think people would sign up for the facebook thing if they knew it was for dating,” Zuckerberg wrote.“The other side is there will be more breakups, because people won’t feel imprisoned in relationships that aren’t right.” And that, Slater and others predict, could erode the values of commitment.As the story goes, the first-ever matchmaker made his first match in the city of Haran, in what is now Turkey.Slater doesn’t think that online dating will necessarily destroy monogamy, but he does think that monogamy will change and become more transient.“The bar for what people consider to be a good relationship will go up,” he predicts.

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