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In 2013, she released her second fragrance, Vivamore by Selena Gomez.Gomez also appeared in ads for Coca-Cola's "Share a Coke" campaign, and she appeared in advertisements for the campaign and lyrics from two of her songs will be featured on packages of Coca-Cola products nationwide.

Gomez has stated that she finds English singer Cheryl Cole as a significant influence to her artistry, "She made me feel better, I just love her music and I think she's a really nice person.She's been through a lot, but she carries herself with a lot of class and I love that." In 2009, Gomez was part of Sears's back-to-school fashion campaign and was featured in television commercials.She hosted the "Sears Arrive Air Band Casting Call" to select five winners for the first-ever "Sears Air Band" to perform at the 2009 MTV Video Music Awards.She also became the spokesperson for Borden Milk and was featured in campaign's print ads and television commercials.From 2010 to 2014, Gomez released her own clothing line, Dream Out Loud by Selena Gomez, through retailer Kmart.

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