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One student remarked that she felt they were getting a special backstage pass to connect with professionals in their field.

The activity allowed for deep learning and sparked inquiry into the profession that carried throughout the semester.

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As a facilitator who has conducted thousands of ideation sessions using what I consider to be an Invention approach with a high likelihood of breakthrough new ideas, I am always faced with the question of when is “brainstorming” not “Brainstorming”.) When it came time for questions and comments after the experience, many attendees in the room acknowledged that they, too, used brainstorming in their firms, but comments were made as to its shortcomings: for many it was not yielding really new, breakthrough ideas, participants tended to pick the ideas they already knew how to do rather than really fresh ideas and that it was difficult to offer ideas and listen to ideas to build at the same time.Synecticsworld’s founders actually met and compared notes with Osborne and then developed the Synectics Process to get more speculative ideas.By Connie Williams I went to an innovation process conference recently and was treated to a demonstration of traditional brainstorming by two excellent speaker/presenters.A group of about 150 people were divided into teams of around 15 to 20, assigned one member as a facilitator, provided with some guidelines (get ideas fast, say out loud, no evaluating ideas, etc.) given post it notes and sharpies and asked to do 10 minutes of idea generation around a topic of general interest to the participants.

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